Principal Design & Strategy

Recent staff+ and principal-level work at the companies you use daily. Deceptively simple craft with impact in the hundreds of millions.

Waypoint

Independent group therapy prep product — built in 48 hours.

AIHealthcare0→1
Cash App
SupportPW

Led the team that redesigned support for 57M users, saving $44M annually.

ManagementFintechCompliance
Cash App · Support 1
Dropbox
BridgePW

Design lead for AI adoption in a 17-year-old product with 500M+ users.

GrowthAIOnboarding
Dropbox · Bridge 2
Dropbox · Bridge 3
Cash App
TransfersPW

Led design that unlocked $412M in annualized inflows.

ICFintechGrowth
Cash App · Transfers 1
Cash App · Transfers 2
Cash App · Transfers 3
Square
Account SecurityPW

XFN influence drove 2FA adoption from 9% to 92.7%.

ICFintechSecurity
Square · Account Security 1
Square · Account Security 2
Square · Account Security 3
Mailchimp
StoresPW

Foundational strategy for a 0→1 commerce platform.

ResearchEcommerce0→1
Mailchimp · Stores 1
Mailchimp · Stores 2
Mailchimp · Stores 3
Square
Service Design Workshop

Division-wide design methodology for 200+ cross-functional leaders.

WorkshopMethodologyOrganization
Square · Service Design Workshop 1
Square · Service Design Workshop 2
Square · Service Design Workshop 3

About

CV + Resume

Designing products that earn trust at scale

Bio
In a career that's old enough to have a driver's license, I've led international teams, worked as a hands-on IC, and operated everywhere in between as a designer, product strategist and researcher. Sixteen years in high-stakes industries — fintech, health, AI — means quality is an instinct, not a checklist. My principal-level expertise matters more now than ever: anyone can ship fast, fewer people know what fast and correct looks like at the same time.
Domains
FintechPaymentsFraud & RiskIdentity & SecurityConsumer FinanceHealthcare
AI & ML ProductsEnterprise SaaSCommercePlatform DesignGlobal ProductsStartup to Scale
Focus
Product DesignInteraction DesignUX ResearchAI Product Design
0→1 Product StrategyConcept ValidationWorkshop FacilitationFractional Leadership
Companies
DropboxCash AppSquareMailchimp
The Home DepotState FarmSkylightBetterCloud