Mailchimp

Senior UX Strategist | e-Commerce - Stores

2019 - 2020

Design & strategy for the foundations of Mailchimp’s net-new eCommerce experience based on intensive customer research. I traveled to NYC participate in weeks of primary data gathering and worked with prospective users to gain insights that later informed our customer journey.

Once finished, our team of designers, researchers and strategists cataloged all of our recorded sessions in a unified tool that the entire team had visibility into, and from that we built a product roadmap and populated our Jobs to Be Done statements and user stories.

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